Earlier this year, Orbost-based business Snowy River Cycling received support through the East Gippsland Shire Council’s Business Support Voucher Program. For owner-operator Michelle Webb, the program was not just helpful – it was a turning point.

“I genuinely believe this has been one of the most impactful initiatives to come out of the Forestry Transition Fund for small business owners,” Michelle said.  

“Navigating the Timber Transition Fund on your own can be daunting, especially when you’re also the person running the business day-to-day. The voucher program was that missing link between local business owners and the State Government: it bridged the gap.”

The program provides tailored, one-on-one professional support from local service providers, helping businesses build clarity, resilience and long-term growth. The program is by referral only and designed to support applicants of the DEECA transition fund.  

Vouchers can be used to access advice in areas including business planning, financial management, marketing and operational support, as well as assistance to prepare applications for Forestry Transition Fund grants.  

“Being connected with local mentors who understand our region made all the difference. The program wasn’t just about developing business tools – it was about bringing clarity to what we wanted to achieve and how to get there.”

Through the program, Michelle worked with local advisors, Stephen and Leecia Angus of Snowy Advisory, to develop a three-year strategic plan, which positioned her to successfully apply for support through the Victorian Government’s Forestry Transition Program and ultimately allowed her to purchase an enclosed bike trailer and four e-bikes, expanding her guided cycling experiences across East Gippsland.

“This support gave me the ability to scale sustainably- to grow in a way that still holds onto our values of authenticity, service and local connection,” Michelle said.  

“Without the mentoring I received, I wouldn’t be where I am now.”

When asked what she hopes Council will continue to invest in, Michelle is clear:

“If we want to strengthen our local economy, it’s not just about backing small businesses financially- it’s about giving them the practical tools to succeed. And that comes from one-on-one, tailored mentoring. That’s where real growth happens.  

“Not another webinar. Not another generic workshop. Real conversations with people who listen, understand, and guide. I’m really thankful for this program. It helped me believe in the future of my business and the region we work in. That kind of support goes a long way.”

The Business Support Voucher Program remains open to small businesses across East Gippsland and continues to play an important role in strengthening local economies, supporting transition and fostering new opportunities for growth. Details can be found on Council’s website, eastgippsland.vic.gov.au/building-and-development/business-support-voucher-program or by contacting the Economic Development team on 03 5153 9500.  

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