If you’re a tourism operator in East Gippsland, now’s the perfect time to boost your online presence and it won’t cost you a cent.

East Gippsland Shire Council is inviting tourism businesses across the region to submit an Expression of Interest (EOI) for a limited number of subsidised 12-month Australian Tourism Data Warehouse (ATDW) listings, each valued at $295.

This subsidy covers the full cost of an annual ATDW profile, your gateway to being seen by thousands of potential visitors across major tourism platforms like Visit Victoria, Visit Gippsland, and the upcoming Visit East Gippsland site, launching later this year.

With just one ATDW profile, your business can appear on multiple tourism platforms, helping you reach more people, increase your visibility on Google, and drive more bookings. It’s a simple but powerful way to grow your digital footprint and your customer base.

This is all part of Council’s commitment to supporting local tourism and building a stronger, more connected regional visitor economy. By helping businesses get online (or improve what they already have), we’re creating a bigger, brighter spotlight for East Gippsland.

To be eligible, your business must:

• Be based in the East Gippsland Shire Council region

• Offer a tourism or leisure-related experience

• Have a physical location that visitors can access

• Fit into one of these categories: Accommodation, Attraction, Food and Drink, Hire, Tour, Transport, or General Service

• If you're a tour or accommodation provider, you’ll also need a current ABN

This is a great opportunity to raise your profile, reach new audiences, and be part of a bigger push to put East Gippsland on the map as a premier, sustainable tourism destination.

Places are limited, so don’t wait- for more details on the initiative and to fill out the EOI form visit: https://www.eastgippsland.vic.gov.au/leisure/tourism

If you’ve got any questions, email Nick Matolytsch, Tourism Recovery Projects Officer on nickma@egipps.vic.gov.au or Scott Rosevear, Visitor Economy Coordinator on scottr@egipps.vic.gov.au.

Let’s grow tourism in East Gippsland, together.

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