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Economic and Industry Profile

East Gippsland is a region of diversity and opportunity and the economy continues to grow, creating new business and employment opportunities in the region.


With a population of around 43,500, East Gippsland offers a stable workforce of approximately 14,150, low unemployment, a strong industry-training sector and job opportunities across a range of sectors and professions. Most jobs are found in the Health sector (14.62%) and Retail (13.49%), Education and Training (9.97%) Accommodation & Food Services (9.36%). Information on employment by industry is available in our online Economic Profile.


Manufacturing is East Gippsland’s largest sector by output at (18.2%) followed by Construction at (12.4%). The top 10 manufacturing products are: fruit and vegetable products; ships and boats; sawmill products; bakery products, processed seafood; professional, scientific, computer and electronic equipment; motor vehicles and parts and other transport equipment; wood products; cement, lime and ready-mixed concrete; and basic non-ferrous metals. Food manufacturing and production are fundamental drivers of East Gippsland’s economy and our thriving fishing industry is the largest employer of this sector in regional Victoria.


For a full overview on the structure and performance of East Gippsland's economy, employment, workers and markets please view our online Economic Profile, or for a short overview, our Economic Indicators Fact Sheet. Council also collects a range of statistics and data including land and property development, planning and building approvals, median price and other indicators for East Gippsland. For further information contact Council or email the Economic Development unit.




With eight major towns and a diverse range of industries, East Gippsland has a solid demand for skilled employees across a wide range of industries, and offers excellent opportunities for trade-qualified and professional people.


The agrifood sector is of vital importance to East Gippsland with food manufacturing and production fundamental drivers of the regional economy. In June 2011, the total output of agricultural commodities for East Gippsland was

$287.464 million, consisting of crops, livestock (meat) and livestock (products).


The thriving East Gippsland fishing industry is the largest employer of this sector in regional Victoria. Lakes Entrance is the home of one of Australia’s largest fishing fleets, while Mallacoota is the base of a significant abalone industry. Fish catches are supplied to markets in Melbourne and Sydney.


The tourism industry is also strong, with East Gippsland attracting 1.249 million visitors in 2013, yielding around $368 million for the region. Detailed information is available in East Gippsland Shire’s Tourism Snapshot.




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