With over 20 towns and villages and many more communities, East Gippsland is a patchwork of localities, each with characteristics to be recognised and enjoyed.
More information on East Gippsland’s towns and villages can be found here on the Towns and Villages page.
The largest town by both residential population and business size, Bairnsdale is the regional centre for Victoria's East and offers diverse retail choice, tertiary education and significant health services. Bairnsdale also has a significant industrial sector and is the business hub for the region. Ample land and utilities, including reticulated gas, make Bairnsdale a business location of choice for many.
One of Victoria's iconic coastal tourism destinations and home to Victoria's largest trawler fishing fleet, Lakes Entrance boasts spectacular ocean views and the iconic Ninety Mile Beach. The town offers locals and tourists alike a range of lifestyle and recreational choices. Lakes Entrance is the region’s second largest business location after Bairnsdale with tourism and fishing being the town’s two major industries.
Located just out of Bairnsdale are the fertile river flats of Lindenow, giving rise to a major horticulture industry. Fresh cut vegetables grown around Lindenow are a premium product shipped all around Australia. Continued growth in horticulture and related services is expected in Lindenow.
With a population of approximately 1000, Mallacoota is the Eastern Gateway to the region. Located halfway between Sydney and Melbourne on the Princes Highway and just over three hours from Canberra, Mallacoota is positioned on the shores of an inlet and lake system joining the Tasman Sea and surrounded by the Croajingolong National Park. Mallacoota is a true year-round destination, with Victoria's warmest winter temperatures and cooling breezes fresh from the ocean in summer. Mallacoota has a significant tourism industry, and a strong service sector.
Set on the banks of the legendary Snowy River, with a history based on timber and agriculture, Orbost is the service centre for the eastern part of the region and provides the gateway to some of Australia's finest national parks. The district has significant agriculture and timber industries and strong health and service sectors. Ample land and business services provide are available to support new investment.
Gateway to Victoria's ski slopes and a must-see stop along the Great Alpine Road (Australia's highest altitude road), Omeo also functions as the service centre for the region's 'high country' and has a fascinating mining and pastoral heritage. The Omeo region continues to have significant mineral resources, which is anticipated to give rise to new mining boom and associated growth in support services.
Just 17 kilometres from Bairnsdale, Paynesville offers unique lakeside and canal living. Often termed the boating capital of Victoria, Paynesville has a strong boating and tourism based economy and is one of the fastest growing communities in the region. These characteristics are strongly demonstrated within the local economy, with the region’s main boat support services including boat making, prevalent in Paynesville. Recent investment in retail and hospitality based industries have also created competitive retail and hospitality sectors for the town.
Working from Home
Home-based business is a rapidly growing sector offering significant economic advantages to small business owners, along with flexibility and improved quality of life. According to the Australian Bureau of Statistics, nearly 62 per cent of small business operators have their headquarters based at home. For further information about setting up a home-based business, visit the Business Victoria website