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Business and Tourism




East Gippsland's economy, like the region itself is diverse and robust. The top seven sectors by output in East Gippsland's economy are:

  • Manufacturing
  • Construction
  • Rental/Hiring/Real Estate
  • Agriculture
  • Health Care and Social Assistance
  • Retail Trade
  • Accommodation & Food Services. 

The region is home to some of Australia’s leading brands and businesses with a population of around 44,000, East Gippsland offers a stable workforce, low unemployment, a strong industry training sector and job opportunities across a range of sectors and professions.

Council’s focus and vision for the East Gippsland economy is detailed in its Growing East Gippsland Strategy and Action Plan. The plan details five strategic directions;

  1. East Gippsland – Open for Business
  2. Embracing Opportunities
  3. Infrastructure Development
  4. Innovation, Leadership and Partnerships
  5. Marketing 

Find detailed information about the region's economy, including household disposable income, employment by sector, productivity, population and demographics, economic indicators, labour force statistics and gross regional product by industry, view East Gippsland's Economic Profile.


East Gippsland is home to tranquil lakes, sandy beaches, ancient forests, limestone caves and the rugged beauty of the High Country. Whether you have a day, a weekend, a month or a lifetime there are many reasons to visit this magical corner of Victoria.

There is a wide array of things to do and see in East Gippsland with activities and experiences to satisfy every visitor. Cruise the calm inlets of the famous Gippsland Lakes or catch a wave at Ninety Mile Beach; bushwalk in pristine Croajingolong National Park, visit the Buchan Caves or legendary Snowy River, or drive the spectacular Great Alpine Road. Find out more about what East Gippsland has to offer.

So whether it is the commercial hub of Bairnsdale, the coastal delights of Lakes Entrance, the pretty lakeside villages of Metung or Paynesville, the peaceful beauty of Mallacoota, Orbost or Marlo along the Snowy River, or the High Country heritage in Omeo, East Gippsland’s towns and villages have much to offer. Find out more about East Gippsland’s towns and villages and the many places to stay in East Gippsland.

For ideas and information to help you enjoy your visit to East Gippsland, drop into one of our Visitor Information Centres, where you can find maps, transport guides and a range of informative brochures and publications or visit the Discover East Gippsland website.

For further information, please contact the East Gippsland Visitor Information Centre on 1800 637 070.



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