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East Gippsland economy

East Gippsland's economy is diverse and robust. 


With a population of around 44,000 East Gippsland offers a stable workforce, low unemployment, strong industry training and job opportunities across a range of sectors and professions.

Council’s focus and vision for the East Gippsland economy is detailed in its Growing East Gippsland Strategy and Action Plan. The plan details five strategic directions;

  1. East Gippsland – Open for Business
  2. Embracing Opportunities
  3. Infrastructure Development
  4. Innovation, Leadership and Partnerships
  5. Marketing 

Find details on the region's economy, including household disposable income, employment by sector, productivity, population and demographics, economic indicators, labour force statistics and gross regional product by industry, view East Gippsland's Economic Profile.



East Gippsland is home to tranquil lakes, sandy beaches, ancient forests, limestone caves and the rugged beauty of the High Country. Whether you have a day, a weekend, a month or a lifetime there are many reasons to visit this magical corner of Victoria.

There is a wide array of things to do and see in East Gippsland with activities and experiences to satisfy every visitor.


Cruise the calm inlets of the famous Gippsland Lakes or catch a wave at Ninety Mile Beach; bushwalk in pristine Croajingolong National Park, visit the Buchan Caves or legendary Snowy River, or drive the spectacular Great Alpine Road.


Whether it is the commercial hub of Bairnsdale, the coastal delights of Lakes Entrance, the pretty lakeside villages of Metung or Paynesville, the peaceful beauty of Mallacoota, Orbost or Marlo along the Snowy River, or the High Country heritage in Omeo, East Gippsland’s towns and villages have much to offer.


For ideas on your East Gippsland stay drop into one of our Visitor Information Centres, call them on 1800 637 070 or visit the Visit East Gippsland website.



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